Start with the reason to change
You need a different generation surface, editing path, or production format and can test every candidate against the same approved brief.
Current reference: Adobe Firefly profile
Alternative product fits
AI image generation
Midjourney
A dedicated image-generation workflow is relevant to concept or asset exploration.
Verify: Prompt and reference adherence, iteration controls, editability, rights, provenance, and export needs.AI video creation
Runway
Video generation and editing are central to the intended deliverable.
Verify: Exact model and feature, temporal consistency, edit controls, source rights, disclosure, and export.General AI assistant
ChatGPT
A general assistant image workflow should be assessed alongside dedicated creative tools.
Verify: Image feature, model, source references, editing behavior, account controls, provenance, and current terms.AI business video
Synthesia
The business deliverable is a structured presenter-led video rather than a standalone image.
Verify: Template fit, script controls, likeness and voice consent, localization, disclosure, and publishing review.Switching checklist
- Write a fixed brief covering audience, format, brand rules, source assets, and prohibited content.
- Use the same prompts and permissioned references while recording the exact feature and model surface.
- Review adherence, editability, consistency, accessibility, provenance, and human correction time.
- Confirm current source-asset rights, output terms, disclosure needs, and export behavior.
- Keep human brand, legal, and publishing approval before distribution.
Sources checked
Open the original pages before relying on a time-sensitive product decision.