Start with the reason to change
You need a different video product shape, editing workflow, or production control and can separate those jobs in the pilot.
Current reference: Runway profile
Alternative product fits
AI business video
Synthesia
The target is structured business video with scripts, templates, presenters, or voices.
Verify: Script fidelity, template and avatar controls, consent, localization, accessibility, disclosure, and export.Generative creative suite
Adobe Firefly
The workflow is tied to Adobe creative generation and editing surfaces.
Verify: Exact video feature and model, source rights, editing controls, provenance, current terms, and export.AI image generation
Midjourney
Still-image concept development is the real upstream need rather than end-to-end video generation.
Verify: Brief adherence, style consistency, source references, rights, editability, and handoff to video production.General AI assistant
ChatGPT
A general assistant belongs in preproduction, image, or scripting tests rather than as assumed video parity.
Verify: Exact supported surface, source handling, output format, data controls, and human production effort.Switching checklist
- Write a fixed brief covering audience, format, brand rules, source assets, and prohibited content.
- Use the same prompts and permissioned references while recording the exact feature and model surface.
- Review adherence, editability, consistency, accessibility, provenance, and human correction time.
- Confirm current source-asset rights, output terms, disclosure needs, and export behavior.
- Keep human brand, legal, and publishing approval before distribution.
Sources checked
Open the original pages before relying on a time-sensitive product decision.