Inputs
- An approved master asset
- Brand tokens and lockups
- Channel specifications
- A variation matrix
Control points
- Protect non-editable brand elements
- Use exact approved copy
- Keep master-to-derivative lineage
- Review every export
Human approval gate
A brand owner approves identity, copy, layout, accessibility, rights, and channel fit for every exported variation.
The workflow
Every step includes a check that can stop the process before risk moves downstream.
- 01
Freeze the master
Identify the approved source file, required elements, and portions that may not change.
Gate: The master version and owner are recorded. - 02
Build the variation matrix
List channel, dimensions, copy, crop, safe area, locale, and accessibility needs.
Gate: No requested deliverable lacks acceptance criteria. - 03
Generate or adapt
Create bounded variants without silently replacing logos, products, people, or regulated text.
Gate: Each file retains its master and instruction lineage. - 04
Run visual and copy QA
Check identity, exact text, contrast, crop, artifacts, dimensions, and locale behavior.
Gate: Any failed brand or accessibility rule blocks export. - 05
Approve and archive
A brand owner approves each destination file and records superseded variants.
Gate: Only approved exports enter the asset library.
Candidates to pilot
Inclusion means relevant product shape, not measured superiority.
Sources checked
Open the original pages before relying on a time-sensitive product decision.